Creativity & collaboration,
while in crisis mode.
Snap eCommerce.
Like many businesses during the pandemic, Snap faced both a challenge and an opportunity - How to bring in extra revenue to the business and keep our Centres afloat during this difficult time.
To address this, Snap quickly altered the business direction, engaging every department in a collaborative effort to build an eCommerce platform within 6 months to sell print online. Finance, Legal, Supply Chain, Training, Support, Marketing, and Tech – it was all hands on deck... while working remotely.
My Role.
Imagery plays a crucial role in the buyer journey - visually leading customers from the homepage to the shopping cart. My role centered on creating engaging imagery for banners, product categories, and individual products.
Applying the same method outlined in the Snap Image Style, I ensured a cohesive visual narrative that aligns with the colour schemes throughout the site. I also adapted the storytelling ‘formula’ so that the designs featured on the products relate to customers that purchase ‘one-off’ type print products.
My Development.
The eCommerce project also gave me the opportunity to develop my skills in product photography. In the absence of suitable stock and mock photos, particularly for Custom Gifts and Clothing, I purchased a camera and lighting equipment to build a makeshift studio at home. I photographed real-life products and applied the same treatment as our established image style, resulting in images that feel like they belong to the ‘Snapified’ series.
