I’ve created all kinds of logos for people from all walks of life, ranging from intricate mascot logos to minimalist lettermarks. Each with a unique style and distinct colour palette of its own, yet they all appear as though they’re from the same creative world.

This common aesthetic isn’t simply because they’ve been crafted using the same tool (Adobe Illustrator); it’s the result of a consistent creative process guided by proven principles that emphasise simplicity, balance, colour, contrast, space, and alignment. Beyond these guiding principles lies a design philosophy — I believe a great logo will stand the test of time. The true measure of greatness is found in its enduring impact, relevance, and uniqueness, even years after its creation.

For me, seeing these logos laid out together, some created over a decade ago, I still simply enjoy looking at them. It’s that little spark of pride and joy that fuels my ongoing pursuit for great branding and logo design to this day!