Make it bigger,
bolder & brighter.
The Challenge.
Historically, Snap's external signage featured too many design elements. The recent rebrand was the perfect opportunity to simplify the artwork for a more modern and impactful look.
Together with the Marketing and Franchise Development teams, we undertook the task of updating more than 125 unique Snap Centres across Australia. Each Centre, with its distinct layout, required a tailored approach.
The Approach.
To ensure a consistent brand presence across the Network, I developed to-scale mockups and introduced standardised graphics that could be adjusted to fit every shopfront variation. From street-front shops to business park offices and warehouses, this streamlined process made it easy for Centres to share artwork files with their local signwriters for print and application.
